Monday, November 25, 2013

Christopher Brereton - PwrdBy People, Planet, Profit

Name: Christopher Brereton 

What is your job? I’m the founder and guru of a company called PwrdBy which is a platform for thought leading and progressive nonprofits to build and manage their own mobile apps.

What social causes are most important to you? I’m personally interested an involved in a number of social causes surrounding the issues of leukemia, education and the youth population effected of infected by HIV.

What charities do you support – and how?

 To name a few, I’m big on Music Saves Lives, Project Kindle and the Boys and Girls Club. I work closely with each of these rad organizations in different capacities, like helping to develop mobile strategies around driving young blood donors to donate more often… with Project Kindle, I volunteer annually at their summer camps and teach art to kids attending.

Why do you have a passion for this one in particular, is there a personal tie?

I actually grew up at the Boys and Girls club, was awarded Youth of the Year there… took my first job as a Jr. Leader there… BGC runs in my blood. Music Saves Lives was the first charity that we started working with 4 years ago. Russ, the founder, has been such an amazing ally and supporter in helping us discover the ways we can leverage technology to support the nonprofit community. Project Kindle and I connected through a great friend of mine. His sister founded the organization when she was 21 and has created a haven for kids dealing with truly difficult social and physical concerns.

Is there a particular way you would want to encourage readers to be involved?
Just start. Expose yourself to something. Get your hands dirty. Open the door and you’ll find that supporting others can be truly life changing.

How would you define social responsibility?
In my eyes, being socially responsible means that you thoughtfully conduct your business with three things in mind. How does what you’re doing effect your community, your environment and how does that drive the business to succeed to continue to add a positive element to both community and environment. We say, People, Planet, Profit.

Do you have any tattoos that relate to your social work?
My spine says “Humanity is Perception” because I truly believe that reality is only real to the person experiencing it. Thats why I spend my days working to influence that reality positively.  My tattoo artist is Christian Halteman out of Think Ink Tattoos in Woodland Hills. You already know of my spine, but my knuckles say “Love Life” and the top of my left hand is a ships helm that says “High Highs and Low Lows”. I also have a portrait of both Jim Morrison and Frank Sinatra. Lastly, you can go on a scavenger hunt to find all of the ohms I have tattooed on me.

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