Name: Benno C. Schmidt III
What is your job? : Media Director, Verus Financial LLC, dLife Anchor & Correspondent, and host for the Diabetes Research Institute Foundation’s DRI TV.
All things related to curing type 1 and type 2 diabetes, and to helping socioeconomically challenged kids, teens, and young adults.
What charities do you support – and how?I support the Diabetes Research Institute Foundation in South Florida – which is solely dedicated to raising funds for the cure-focused research of the Diabetes Research Institute. I also support Women of Tomorrow, a charity started by my former colleagues at NBC-6 in South Florida. I have also been fortunate to travel to Haiti several times and document the work of Happy Hearts Fund, a charity started by supermodel Petra Nemcova that rebuilds schools in areas devastated by natural disasters.
Why do you have a passion for this one in particular, is there a personal tie?
The Diabetes Research Institute kept me alive for many years in Miami when I was struggling in the new media environment as a freelance broadcast news anchor & correspondent. I have been a patient of the Diabetes Research Institute for over ten years, during which they helped me manage my diabetes and also gave me insulin and test strips when I didn’t have insurance. Inspired by their work and generosity, I wanted to give back and have since hosted several events to raise funds for the Institute, as well as spread awareness using my professionals skills by reporting on work of the Institute’s Scientific Director Dr. Camillo Ricordi and Dr. Jay Skyler dLife, hosting their DRI TV web series and featuring the Institute’s on several other media outlets.
It’s very easy to help out. Charity can be local and about something that you relate to and know intimately. In my case, it was diabetes, which was natural for me and not planned. So, I used my position as a journalist to spread awareness about type 1 diabetes, the Diabetes Research Institute’s work, and resources for diabetics like dLife. I fell into doing more of that after doing a story for CBS The Early Show about a Greg Lemond hosted race for the cure in Colorado, and one of the CBS Producers who later went to work for dLife recruited me to help out. Getting yourself out there, participating in local charity events, and using your skills to spread awareness helps. I think that is often how this best works.
Putting yourself and needs secondary to something bigger, and recognizing how you can and can’t help a large cause. My journalism in Haiti fits that bill. I won a National Emmy Nomination for a story in Haiti on hunger and ‘dirt-cookies’, which was nice, but the main part was getting Haiti seen on a national scale in the media to showcase positive efforts.
I would like to shout out Darren Brass. He walked me though the entire process and even designed the tattoo in a very calm and helpful manner. So, I never felt overwhelmed or scared by the choice. He also explained how it had to be big enough to be seen, recognized if I ever passed out, but also added some cool design vibes in the font and style of the lettering and colors – a design that would be a sure conversation starter. Plus, he never undersold how long it would take, how much or how little it would hurt and kept me informed. I felt like I was a partner of his, not just a walk-in client. Plus, he is just a talented artist.